The Challenge

Despite offering cutting-edge solutions, Paybot’s social media channels were underperforming. They faced low follower growth, limited engagement, and minimal referral traffic to their website. These challenges hindered their ability to attract customers and establish a strong digital presence.

Standing Out in the Competitive Fintech Landscape

The fintech industry is notorious for its competitive nature and rapid innovation cycles. Many companies, including PayBot, struggle to effectively communicate their value proposition to the right audience.

Mythos360’s deep experience in the fintech sector made us uniquely qualified to address these challenges. Having worked with over 35 fintech companies, Mythos360 has a proven track record of helping businesses in this space elevate their online presence, foster community engagement, power charge lead-generation and sales, and drive measurable results

223%

Referral Traffic Boost

Monthly traffic more than tripled in our first 6 months of work.

#1

Brand in the Space

We firmly secured PayBot as the undisputed Authority in their Vertical.

520+

New Clients

That’s more than a 450% growth over the previous period. (5x Sales!)

“Mythos360 completely transformed our SM presence. They skyrocketed our follower growth, engagement, and traffic.
They’re not just an agency, they’re invested partners who deliver results, if you’re looking to leverage social media or any other digital channel for real business growth, partner with Diego and his team.”

How PayBot attracted five million followers by improving the content
Hanna Getzlach

VP of Marketing, PayBot

Team working

The Process

To address these issues, Mythos360 implemented a comprehensive social media strategy tailored to PayBot’s industry and audience. The process included:

  • In-depth Audience Analysis: Identified the key demographics and preferences of Paybot’s target audience.

  • Content Revamp: Introduced educational, visually appealing, and interactive content showcasing PayBot’s expertise in AI and payment security.
  • Platform-Specific Strategies: Optimized content distribution to align with platform algorithms, enhancing visibility.

  • Engagement Campaigns: Launched initiatives like Q&A sessions, polls, and influencer collaborations to drive community interaction.

  • Performance Monitoring: Used advanced analytics to track content performance and refine strategies in real-time.

The Results

The transformation was remarkable. In less than a year:

  • PayBot grew its follower base from thousands to over five million across platforms.

  • Engagement rates more than tripled, creating a thriving online community.

  • Referral traffic to PayBot’s website increased by 220%, contributing to significant customer acquisition.
  • The number of leads and closed deals exploded, by more than 330% and 450% respectively.

Growth in traffic

With monthly traffic improving by almost 400%, PayBot’s brand achieved Top of Mind status, and our lead generation machine had more than enough fuel.

Traffic

Increase in sales

Our inbound marketing campaigns and sales funnels converted more than 500 corporate customers in the first year. That’s a 450+% increase year-on-year.

Sales Chart
Marketing Project

Conclusion

PayBot’s success exemplifies the power of a strategic, data-driven approach to social media marketing. Mythos360 didn’t just improve PayBot’s social media performance; we elevated its brand to a leadership position in the payment security AI industry.

The Strategy of Preeminence: A Winning Approach to Growth

Central to Mythos360’s proprietary growth frameworks is the ‘Strategy of Preeminence,’ a principle that positions a brand as the definitive authority and trusted leader in its field.

By applying this strategy, Mythos360 helped PayBot establish unparalleled credibility and foster genuine connections with its audience. This approach not only drives results but creates lasting brand loyalty and authority in the marketplace.

“Diego and the people at Mythos360 are fabulous. All our KPIs look amazing after working with him for just 4 months. CPA is a third of what it was. I am amazed that our cost per lead went down so much, while our lead quality is so much better. Diego knows his stuff. He is the best, and we have worked with many marketing agencies before.”

Melissa Dean Client
Melissa Dean

Marketing Director, PayLink

Let’s Grow Together

Diego Katzman

Marketing Consultant Expert

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